This year's "celebrity with the highest earnings" has got to be XiaoZhu, Show Lo ZhiXiang! He's popular not only in Taiwan; he's conquered the other side of the channel (Mainland China), too! An instant noodles company shelled out more than $20 million NTD to have him represent their product. They even printed Show's face on the packaging; they were able to sell 300 million packages in just one month; in other words, Show was able to bring the company nearly $4.5 billion NTD in sales-- in just that one month! Last year, Show was able to earn nearly $200 million NTD!From feminine products to beverages and even to Mainland shampoo lines and products-- Show is definitely a super-moneymaker! He has earned a lot in endorsement fees and contracts. Whether he is showing off his confident, flashy dancesteps or filming with other heavenly kings and queens for his commercials, nearly every product or line Show endorses sells like hotcakes on both sides of the channel. Now, even the huge market for instant noodles has zeroed in on and proven Show's tremendous popularity.The company spent $28,660,000 NTD to print Show's likeness on their instant noodles' packaging; they sold 300 million bowls in just one month. Using a standard of about $3 RMB (or $15 NTD) per bowl of instant noodles to calculate, Show brought them nearly $4.5 billion NTD in sales in just one month! Show's ability to make money is definitely astounding: last year, he filmed 16 commercials and held 7 concerts and 5 other business-related performances-- with his hosting fees and acting fees added to the mix, he earned nearly $200 million NTD in total! Show's work schedule is jampacked all year long; his hard work, however, definitely pays off, and he reaps a bountiful harvest, thus allowing a smile to stay on his face at all times.
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